WHY DIGITAL MEDIA IN RETAIL?
improved message recall rate of digital vs. static print mediums.Digital Signage Today
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%
of purchasing decisions are made after the shopper enters the store.POPAI in conjunction with Wharton Business School
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%
digital displays capture 4x more views than static displays.Digital Signage Today
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%
of shoppers claim they still recall digital content a month after seeing it.Sixteen-Nine
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Improving the in-store shopper
experience with digital touchpoints
represents the final opportunity to
influence a purchase decision and
potentially change future buying
behaviour.
“Digital signage creates an immersive in-store experience, maximizing cross-sells, upsells and impulse buys by quickly adapting and deploying content in real time.”
*Digital Signage Today - 10 key stats accelerating digital signage adoption
Humans process visuals 60,000x faster than text. The ability to showcase dynamic content in a retail environment is invaluable in the attempt to communicate to shoppers and ultimately influence their purchase decisions.