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improved message recall rate of digital vs. static print mediums.Digital Signage Today
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of purchasing decisions are made after the shopper enters the store.​POPAI in conjunction with Wharton Business School
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digital displays capture 4x more views than static displays.Digital Signage Today
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of shoppers claim they still recall digital content a month after seeing it.​Sixteen-Nine
Improving the in-store shopper experience with digital touchpoints represents the final opportunity to influence a purchase decision and potentially change future buying behaviour.
“Digital signage creates an immersive in-store experience, maximizing cross-sells, upsells and impulse buys by quickly adapting and deploying content in real time.”
*Digital Signage Today - 10 key stats accelerating digital signage adoption​
Humans process visuals 60,000x faster than text. The ability to showcase dynamic content in a retail environment is invaluable in the attempt to communicate to shoppers and ultimately influence their purchase decisions.